Handheld Massagers Market: Global Industry Analysis and Forecast 2021-2026

Trends, Dynamics & Market Insights

Jan 03rd, 2022/IndustryNewsGlobal/ The unexpected shifts in the global markets because of the sudden outbreak of the COVID-19 virus have brought many major and minor tremors to industries of all sizes including the Handheld Massagers Market.

The Handheld Massagers Market is estimated to grow from USD 9.1 billion in 2020 to USD 12.8 billion by 2026 at a healthy CAGR of 5.9% during the forecast period.

Handheld massagers are shaped in the form of hands so that they fit comfortably in our hands to deliver a massage. These massagers are portable, lightweight, energy-efficient, and easy to use. They are usually more affordable than either robotic massage chairs or conventional massage chairs.

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Segment Analysis:

Handheld Massagers Market Share: By Application Trends

Based on application, the handheld massagers market is classified into home, office, and others. The home segment held a significant market share in 2020 and is estimated to register a healthy CAGR during the forecast timeline. This is mainly attributed to employees returning to their homes after rigorous working and they need to drive themselves home which can be a particularly painful experience during rush-hour traffic in large cities. As handheld massagers are easy to use, there is significant demand among the households, which further bolsters the segment growth.

Handheld Massagers Market Share: By Regional Trends

By region, the North American market accounted for a significant share in 2020 and is expected to grow at a substantial CAGR in the following years. This is mainly ascribed to a high employee population, increasing number of working hours, economic growth, and large presence of product manufacturers, further proliferates the regional market growth.

COVID-19 Impact on Global Handheld Massagers Market

The COVID-19 outbreak has positively influenced the handheld massagers industry. The pandemic has turned the lives of people worldwide, with the number of cases increasing rapidly. The pandemic resulted in a rise in the sales of handheld massagers as people are working from home and usually sit in an incorrect posture and are dumped with too much, which thereby spurs the market growth.

Key Players:

Key players operating in the Handheld Massagers market are-

  • Kikkerland (US)

  • Beurer (Germany)

  • Conair (US)

  • Panasonic (Japan)

  • Scholl (US)

  • Wahl (US)

  • Prospera (Israel)

  • HoMedics (US)

  • Genie (US)

  • Breo (US).

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Features of the Report:

This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools.

The Handheld Massagers Market analysis report discusses the following heads in great detail:

·       Market structure: Overview, industry life cycle analysis, supply chain analysis

·       COVID-19 Impact Assessment

·       Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis

·       Market trend and forecast analysis

·       Market segment trend and forecast

·       Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.

·       Attractive market segments and associated growth opportunities

·       Emerging trends

·       Strategic growth opportunities for the existing and new players

·       Key success factors.

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