As an analyst or expert for an event management company, you may be required to justify the cost of event booking system. How do you justify the primary benefits of the program in your business case? One method is to concentrate on the errors that the software can help you avoid.

An event manager's responsibilities are multifarious, and if he fails to perform even one task, the event may fail terribly. Every month, event management firms handle a number of projects that are all very different from one another. A ballet performance one week and a musical event the next.

The success of an event is determined by a number of interconnected aspects. The event manager is responsible for overseeing décor, sending out timely invitations, promoting the event in the media, and, most importantly, organizing the entire process in a timely manner so that participants and viewers are comfortable throughout the event.

Unfortunately, saying it is simpler than doing it. Sometimes things just go awry, and everyone blames the planner for the unfortunate result. Make a business case for purchasing an event booking system by emphasizing the errors that the program can prevent:

Challenges/Mistakes in Event Booking System

Challenge #1: Poor Planning

This is the most common blunder. You accept a project and immediately begin working on it without appropriate planning. Nobody on your staff understands their role, so the same work is done twice or, worse, not done at all. It's probable that individuals were unaware of the event because it wasn't marketed in various media outlets, resulting in unsold tickets.

A Way Out

Make a strategy! Divide the project into manageable segments and give responsibilities. Inform the team of what is expected of them and how much time they have to perform the little but critical tasks. Your team members should be able to log their progress in the software, allowing you to see how much work remains and fix any issues that arise.

Challenge #2: Insufficient Event Promotion Efforts

The success of an event is heavily reliant on promotion. You may have Bill Gates as the primary guest, but if the public who will pay for the tickets is unaware that Bill Gates is coming to town to discuss his business techniques, the auditorium seats will be vacant. Sometimes event organizers are so focused on inviting the social elite that they overlook informing the general public about the event.

A Way Out

Publicize the event through all media platforms (print, internet, TV etc.). To manage internet marketing, you might utilize event management software. Some event management software, for example, allows you to write personalized e-mails and send them to prospective ticket buyers. Personalized emails not only tell the intended audience about the event, but also allow them to share the news with friends and family by selecting the "forward" button.

Challenge #3: Insufficient Ticket Purchase Channels

In a world where practically everything is done online, selling tickets purely offline would never allow you to reach a huge web-savvy audience. Those who wish to visit a theatrical performance, or a music concert want all of the details and to be able to buy their tickets in through platform.

A Way Out

Although selling tickets in person is a fantastic idea, you should also provide an online option. Install event ticketing software that allows you to sell tickets over the internet, includes an online credit/debit card payment gateway, and allows users to simply print their tickets.

Challenge #4: Failure to Consider Mobile Users

Millions of people all over the world use cellphones and apps to do nearly everything. People use applications to read newspapers, buy things, get weather updates, and do a lot more these days. As a result, it is critical to equip consumers with an app that allows them to order tickets using their smartphones or tablets 

A Way Out

Invest in event booking system that includes two apps: one for the general public and one for the event manager. This way, you can keep track of all event activities and manage your responsibilities from mobile phones or tablets, while the target audience may check the event schedule and register to buy tickets from their mobile phones.

Sometimes event managers will spend money on the most expensive solution on the market only to discover that the event registration procedure and related features are not as simple as they should be. Businesses should have a demo before purchasing the system to avoid this.

Analyzing Event Performance and Return on Investment

Advanced event booking and management system includes a number of measurement tools. Revenue, registrations, session popularity, sponsor exposure, and other metrics may all be tracked using simple reports and visualizations.

Some platforms enable you to compare cross-event metrics, allowing you to evaluate how one event performed in relation to another.

You may combine data from across your event technology stack utilizing data warehousing tools. You can then utilize data visualization software to create reports based on the collected data. An event marketer, for example, may develop a report that collects event revenue and guest information from event booking system, as well as each attendee's lifecycle stage from a CRM.