Strategically placed digital signage products from digital signage suppliers are excellent for delivering high-quality information and promotional messages. These can serve and appeal to a broad range of potential consumers. Unlike print ads, these products use highly efficient LEDs to present large-scale full-colour broadcast-quality graphics, animations, video, or a combination of all three. The overall effect is to grab and engage the attention of individuals so that they will focus on the message. Studies show that a person is more likely to remember the content from digital signage over print ads. Besides that, there are more perks of using such. Read below.
Drive traffic in
You can encourage people to visit your store using signages from digital signage suppliers. Originally, digital window displays were only used by the odd Hollister here and there. It is now practically universal. The majority of individuals are naturally drawn to screens, and these capture their attention. According to statistics, 8/10 clients approach a store because a digital sign piqued their interest. That’s a lot of people who would have passed right by otherwise. Retail is one of the fastest-growing industries for digital signage adoption, so getting started early is critical to beating the competition.
Increase purchasing decisions
Nearly every bank of tills has a range of things just ready to catch your eye. Candy bars and gum are the most popular items in grocery stores. Socks, hair ties, and umbrellas are common low-cost products in apparel stores. These are the key impulsive purchases, the “sure I’ll have one” moments at the checkout. Nonetheless, studies show that providing useful information near the point of purchase might enhance purchasing decisions. This is an excellent reason to have digital screens installed throughout your store. A cleverly placed screen next to your sweaters, displaying all of the information about where the material is from, how it’s ethically sourced, how it feels to wear, and so on, may mean the difference between one and two purchases. Forty-four percent of buyers say social media influences their purchase decisions. You can put social media displays all over your store using signages from digital signage solution providers.
Repurpose social media content
Nowadays, social media plays a huge role in the retail industry. However, it is not always simple. It can be tough to create successful social media material, distribute it, and persuade people to “like” it. It’s simple to repurpose social media material and bring it to your audience without additional distractions with digital signage. With the Twitter search app, you may display a live stream of tweets based solely on your feed, hashtag, or keyword. The same may be said of Instagram or a multi-channel social media dashboard. This eliminates your competitors, who are all online competing for your customer’s attention, and places your material right in front of them.
Displays can be changed at a moment’s notice
Displays in multiple businesses across the country can all be modified at the same time using digital signage from a single remote location. Suppose a firm wants to promote a new product or announce an upcoming sale. In that case, they can produce a new ad and be confident that it will be delivered across all of their locations at the same time and with the precise look they desire. You can also use signages from digital signage solution providers for branding purposes.
So, while one of the advantages of digital signage is the ability to adopt new promotions, offers, and goods swiftly, it is also the greatest way to maintain brand consistency across several locations. The concept also works in reverse. Companies can remove offers or retool their marketing efforts immediately without having to go through the time-consuming – and costly – process of eliminating traditional displays and creating new ones to replace them.
Improves audience engagement
Digital signs come in a variety of shapes, sizes and abilities. You can be creative and give people an incredible experience using various signage products and content from a digital signage provider. Touch screen displays, for example, might provide a survey, product demo, or game for your customers to try.
This can be quite beneficial to your company. For starters, it signifies that your visitors are spending more time with your product or service. A demo or game could not only entertain but also educate people about your goods, providing them with the time and influence to make an informed decision about whether or not to purchase your product or service.
Secondly, it increases your brand awareness. People love technology, and by providing a different and unique experience, your visitors are more likely to remember your store and recommend it to others – your digital signage can play a huge part in this.
Digital systems are easily accessible to change the content being displayed. Take full advantage of this by promoting your social channels too. You can boost your social presence and encourage social engagement using digital solutions from a digital signage provider.
A great example of this would be displaying a live Twitter wall. These are often seen at events and work extremely well to promote a brand and get people talking about you. Use a specific hashtag for your brand or the company ‘@’ handle itself and run a live Twitter wall to encourage your audience to engage with you.
Mentioned are the perks of using signages from digital signage suppliers. These screens are environmentally friendly with energy conservation features. They can be operated in all weathers, which makes them very versatile, even in unpleasant outdoor environments. The advertising videos or images displayed by these screens can be exhibited a maximum number of times every day. This can easily convey your every information to customers and enhance the audience rate of the advertisement. So ensure you carefully choose the digital signage supplier from whom you’ll get your signage. This way, you can have the perks given above.