Everybody knows the importance of going directly to where your customers are and although the app revolution only started a few years ago, this form of marketing is growing fast with no signs of slowing down.
Currently 77% of the world’s population are online. With the rapid adoption of smartphones and tablets businesses are faced with more and more opportunities every day that will radically change how their service or product is delivered and accessed.
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There are more mobile devices in the world than the total number of computers and television units combined, meaning your business needs a mobile presence to stay connected with its customers. Zach Cusimano, co-founder of San Francisco-based app developer BiznessApps says “Ignoring mobile marketing is simply no longer an option for any business”.