Behind The (Neon) Curtain

Ignore the man hiding behind the (electric) screen. OK, so it's a stretch, but nonetheless, Las Vegas and Oz share quite a few similarities. Just close your eyes while you take in the sights of New York, click your heels together three times, and you'll find yourself at Camelot, where King Arthur and his brave knights are waiting to entertain you with a joust.

Nothing merely "happens." Everything in Las Vegas is designed to part you with as much cash as possible, along with your vehicle, house, and firstborn child if necessary. These ideals form the basis of Las Vegas, the "City of Sin." However, Sin City's continued prosperity is contingent on your return to start afresh.


The Blue Light Specialty Shop at Kmart directs customers' attention to specific products. Stores all around the United States employ blinking red neon sign to entice passing shoppers to come inside and peruse the wares on display. At amusement parks and county fairs, visitors are enticed to part with five dollars so they can try their luck at popping a balloon with a dart and winning a one-dollar sock puppet.

Since the discovery of fire, businesses have been using illuminated signs to entice customers to visit their stores. Las Vegas just nailed it.


Las Vegas's sunrise above the slumbering Indian mountain brings with it an overwhelming array of distractions. The Hoover Dam, Red Rock, Mount Charleston, Balloon Rides, and Billboards. Huge poles covered in billboards, billboards that update as you read them. Rolling billboards can be seen advertising products and services throughout the Las Vegas Strip at all hours of the day and night.


Experts in Las Vegas advertising know just how to get you to divert your gaze and when to do it. Now take a gander at the slot machine the wizards in OZ point you toward; without giving it a second thought, you deposit some cash, and out pop a diploma (aka ticket).


To put your newfound knowledge to use, proceed to the next machine. Fed up with being treated like a scarecrow? There's no need to worry, Mr. Tin Man. Have you been feeling empty and lonely inside? Vegas's wizards have a solution for that, as well; please visit Sapphire or Little Darlings. Just glance over here and you'll see that the girls here genuinely care about you.


Don't spend all your cash on the long walk from your hotel on the Las Vegas Strip to the airport; save aside some cash for transportation costs. All of you are winners in my house.


Looking For A Few Good Sign Companies


As a sign company, it may appear like we're being self-serving if we provide you with tips on how to find a sign company. What we hope to propose, however, is grounded in the feedback of our loyal client base rather than any imagined advantages over the competition.


My first question is, how self-assured do they appear to be? You could feel uneasy about taking this chance; after all, what if you end up with a bad omen? Do the people you've spoken with who represent these companies appear knowledgeable, or do they seem to be hedging their answers? Keep an eye out for signals of insecurity.

Is it easy to see instances of the company's previous successful work? Will you be able to find many examples on their sites? Anyone worth their salt will have numerous signs displaying instances of their many successes.


To be effective, they need to have worked with a wide variety of content types and presentation formats. There are numerous accounts we've heard of companies who either have never dealt with open neon or with flat-cut metals, both of which are commonly used in lobby signage. This is a red flag, as you should expect your sign firm to offer advice based on your needs and their full range of services.

The length of time a company has been operating is also a relevant metric. A lengthy and terrible recession has finally ended. That some businesses have persisted through the years is a significant endorsement of their quality.


Companies that have thrived over the past five years can attribute their success to the dedication of their consumer base. This indicates that they can compete with the best in their field and provide you with the services you deserve.


Whether or not they seem interested in your requirements or just attempting to make a sale is another red flag. All around, the greatest service providers, including those in the sign industry, will put you first.


Last but not least, it's smart to research the sign companies' BBB standing. A strong selling point for any sign company is the contentment of their clientele; this is especially true for those businesses that have been around for quite some time and have received few complaints.

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