Unlocking Pricing Mystery: How Artists Can Set Prices for Work


Artworks are something that has aesthetic value and is a great way to signal wealth and status. In this role, tattoo artists, creative writers, and other host of professionals are a part of the creative industry. A tattooist in Surfers Paradise or any other location needs to know how much to charge for each part of their career.


One of the major problems for many individuals who are in this industry is that they suffer from the curse of underpayment from their clients. They don’t have any clear idea about the notion of their work and, therefore can’t decide the right way to price their work.


In this blog, we will discuss some of the core ideas on how an artist can price their work and ensure they are getting the correct market price for their creative work.


Different Types of Pricing Strategies

There are different types of pricing strategies when it comes to choosing the right amount for your work. Now, one must choose a number based on several factors that will determine how much one can gain from each pricing strategy. Depending on the skill and reputation of the artist one can choose a pricing model which will suit best to them.


  • Pricing Model Based on Costs

The first aspect is the pricing model, which comes from the cost of the material a person is including for completing their artwork. Here, an artist will look at the total cost of their work and will put a certain margin, which will then become the price of their craft.


  • Pricing Based on the Market Rates

Next is the pricing, which is based on the current market rates of the art. A market price is fluctuating in nature, and a person who is following that is one or another commoditizing their work. For example, a person who is following the market rates needs to produce in large quantities so that they can earn profits out of volume.


  • A Value Offer Based Pricing

Value-based pricing can be done on such works where a person can craft something that will have an emotional value with the client. For example, a tattooist in Surfers Paradise or at another location can provide a tattoo to the client who can deliver a design that has some emotional significance to the client.


  • Creating Tiers in Pricing

A tier-based pricing is a model where prices increase either based on the complexity of the product or an artist who wants to make their work exclusive. For example, an individual who wants to gain more advantage by selling their work to some high-paying client then they can implement tier-based pricing.


  • A Price Based on Comparison

It’s a pricing model that depends on the comparison with fellow peers in the same field. It’s a competitive pricing model where the price of the product depends on how the others in the industry are charging for that work. If a person has superior skill, then they can command higher pricing, whereas in another case they need to lower it from those whose works are better.


These are some of the common methods through which one can price the work and make it a successful venture by choosing the creative profession.



Join