If you provide specialty-and-maintenance-services, being different from other companies is not only about what you offer. You need to let people see what you offer and how skilled you are. The main way to boost leads is to create the type of content that shows off your value to customers fast.

Look at the most appropriate content that highlights work and continued care for docks, lifts, marinas, and various other items.

1. Before-and-After Photo Galleries

Pictures can influence us greatly. Pictures taken before and after your repairs can help demonstrate what you are good at and the quality of your services. When fixing dock pilings, cleaning lifts, or replacing important parts, it’s better to use images than words to explain.

Your images should be clear and come from different viewpoints. A simple explanation of your contributions makes it easier for people to understand your work.

If you aren’t sure about arranging or describing your work, take a look at the specialty-and-maintenance-services page on Florida Lifts and Docks for ideas on how they are outlined.

2. Short Explainer Videos

It is easy to explain steps in a process using a video. You don’t have to spend money on special equipment. Having a good smartphone and right lighting is very helpful.

You can put together a short video displaying your daily dock care routine, or showing how you guard electrical areas that are near water. Posting videos helps customers trust your company because they can watch your team do their jobs.

A video that lasts from 60 to 90 seconds will do just fine. Use easy titles or a voice over to direct the viewer.

3. Customer Testimonials

Let people who have positive experiences with your business promote you. Putting a short statement beside a picture of the job you’ve completed demonstrates your credibility. Even better, when a client agrees to a quick video review, it can help potential customers feel more secure.

Post these testimonials on your website and on your pages on social media. A description of the services involved and the solution your team came up with should be included.

4. Maintenance Checklists and How-To Guides

Many people who own property want to learn about the basics of routine maintenance. Giving maintenance checklists for every season proves you are an experienced and attentive professional.

“How to Spot Wear and Tear on a Dock” and “5 Signs Your Lift Needs Service” are useful and ensure your brand stays in the customer’s mind when it’s time to make an appointment.

If you use keywords such as specialty-and-maintenance-services and write the content naturally on the page, search engines will find your page more easily.

Final Thought

Great content does not need to be difficult to understand. Some nicely designed pictures, a simple description of what you offer, and truthful testimonials from your customers help highlight the benefits of your specialty-and-maintenance services. Whatever you specialize in, showing your work properly on your website will make people feel confident in your services and encourage them to become your clients.