Video ads are increasingly becoming popular in the dropshipping industry. Nonetheless, you need to be sure that you’re using them effectively before you begin to throw them into your marketing campaigns. This blog post provides some dos and don’ts of video ads to get you started on the right track with this type of advertising.

Do include your website in the video ad: You gain in two ways. First, viewers may click on your Chinese dropshippers if they like your product. Second, prospective customers can visit your website to look at other products in your shop. Alternatively, they call you directly for additional information on a particular product. Just ensure to include your site URL minimum once in each video ad.

Don’t use a still image: Consumers prefer seeing things in motion. Hence, it’s always wiser to use a video opposed to a still image. Show them how simple it is to set up your ads. Notwithstanding that you use an explainer video from YouTube, you will most likely catch their attention and get more clicks.

Do put learn more links where your ad ends: It may sound counterintuitive to add learn more links to Chinese New Year because the last thing you want is consumers leaving your website. Nevertheless, they can help direct users onto other relevant content that can prove valuable when making a purchase decision.

Do use bright, attractive colours: Bright colours will make your video stand out, increasing its possibility of going viral. Nevertheless, be sure to avoid using a bit too many colours, as that will probably work against you. This is always true if you’re aiming to use a white background.

Do use professional videos that are well-edited: Using a video that sounds unprofessional or is poorly shot cannot only hurt your brand’s reputation. It can additionally be an immediate turn-off for prospective buyers. It’s best to be extra cautious and use professional videos that are well-edited with top-class footage. Doing so, will lead to a more authentic feel and convey professionalism in your company.

Don’t expect to get immediate results with your video ad: Unless you’re running a highly targeted Chinese drop shipped, it’s going to take some time for your video ad to produce results. It may be many weeks before your campaign delivers the desired results. Means, don’t stop advertising too soon.

Summary

Never forget to add a call-to-action button at the end of your ad.