Is Twitch Taking Over  YouTube?


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Everybody knows what YouTube is, there is no question about that. The platform is huge with billions of videos being uploaded all the time, every possible video can be found on their from Vlogs, Reviews, Memes, Compilations, Production shows to even slow motion videos of water balloons bursting and ear wax removals (don’t ask me how i know that). There is no point in me explaining what Youtube is or how it came to be, it would be like me explaining what an iPhone is or what a Car does, you just know. However, what is worth mentioning is the culture that has emerged from YouTube and the new generation of creative media that has spawned new careers and even new words that didn’t exist before. The platform rivals regular TV with many viewers subscribing to their favourite creators who post their videos/shows, some with incredible production value. 

YouTube gave creators a platform to express themselves and through this some were able to gain substantial followings, we’re talking in the millions. With all of this attention, companies and advertisers started sponsoring popular channels which provided revenue for the creators.

Google bought YouTube and added AdSense to the platform (Googles advertising program) this meant that advertisers could have their ads placed on multiple channels and videos and reach a wider demographic, it also meant that the more views a channel got the more money or revenue they earned from that video. Being a YouTuber was now a viable job title.

According to an article by Carla Marshall on TubalrInsights 15% of all YouTube videos were gaming related. So who are some of the biggest creators? Good question.

PewDiePie

60.4 million subscribers

Germán Garmendia

33.1 million subscribers

ElRubiusOMG

27.3 million subscribers

Whinderssonnunes

26.7 million subscribers

Canal KondZilla

26.6 million subscribers

Dude Perfect

26.5 million subscribers

Now, this article isn’t about popular YouTubers or even YouTube itself but more about the mass exodus that seems to be happening from YouTube to the platform Twitch (more about that further on). 

A new era had dawned on the YouTube platform

You have probably seen news articles about advertisers boycotting YouTube as some of there adverts were being placed on ‘questionable’ videos that didn’t quite align with the image that the company were to trying to portray. This problem was dubbed the ‘Adpocalypse’ where advertisers became extremely sensitive to the videos that their ads were placed on which then in turn made YouTube more stricter on content that could be monetised creating an algorithm to determine what videos were deemed ‘family friendly’ . A new ear had dawned on the YouTube platform.

this presented a problem for smaller creators (and some bigger ones) who were not sponsored or didn’t have other revenue streams and were reliant upon the revenue generated from Google’s Adsense. Understandably they were not happy.

Enter Stage Right: Twitch

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