Is Twitch Taking Over  YouTube?


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Everybody knows what YouTube is, there is no question about that. The platform is huge with billions of videos being uploaded all the time, every possible video can be found on their from Vlogs, Reviews, Memes, Compilations, Production shows to even slow motion videos of water balloons bursting and ear wax removals (don’t ask me how i know that). There is no point in me explaining what Youtube is or how it came to be, it would be like me explaining what an iPhone is or what a Car does, you just know. However, what is worth mentioning is the culture that has emerged from YouTube and the new generation of creative media that has spawned new careers and even new words that didn’t exist before. The platform rivals regular TV with many viewers subscribing to their favourite creators who post their videos/shows, some with incredible production value. 

YouTube gave creators a platform to express themselves and through this some were able to gain substantial followings, we’re talking in the millions. With all of this attention, companies and advertisers started sponsoring popular channels which provided revenue for the creators.

Google bought YouTube and added AdSense to the platform (Googles advertising program) this meant that advertisers could have their ads placed on multiple channels and videos and reach a wider demographic, it also meant that the more views a channel got the more money or revenue they earned from that video. Being a YouTuber was now a viable job title.

According to an article by Carla Marshall on TubalrInsights 15% of all YouTube videos were gaming related. So who are some of the biggest creators? Good question.

PewDiePie

60.4 million subscribers

Germán Garmendia

33.1 million subscribers

ElRubiusOMG

27.3 million subscribers

Whinderssonnunes

26.7 million subscribers

Canal KondZilla

26.6 million subscribers

Dude Perfect

26.5 million subscribers

Now, this article isn’t about popular YouTubers or even YouTube itself but more about the mass exodus that seems to be happening from YouTube to the platform Twitch (more about that further on). 

A new era had dawned on the YouTube platform

You have probably seen news articles about advertisers boycotting YouTube as some of there adverts were being placed on ‘questionable’ videos that didn’t quite align with the image that the company were to trying to portray. This problem was dubbed the ‘Adpocalypse’ where advertisers became extremely sensitive to the videos that their ads were placed on which then in turn made YouTube more stricter on content that could be monetised creating an algorithm to determine what videos were deemed ‘family friendly’ . A new ear had dawned on the YouTube platform.

this presented a problem for smaller creators (and some bigger ones) who were not sponsored or didn’t have other revenue streams and were reliant upon the revenue generated from Google’s Adsense. Understandably they were not happy.

Enter Stage Right: Twitch

Hey!

Yeah?

I’ll take it from here

:(

I’m guessing, or hoping, that you have an idea of what Twitch is. It is quite similar to YouTube (sort of) in terms of it being a platform for creators to build followers and share what they want, although the majority is gaming focused.

Twitch is a live streaming platform where people can stream live to viewers who can, in turn, interact with the streamer through the use of live-chat, donations and subscriptions.

Although twitch is more geared towards gamers, the freedom it allows creators is something that maybe akin to the old YouTube as opposed to what it has become now. There are rules that twitch imposes on streamers, such as, no nudity etc. but there is no question that it is way more flexible than its adversary, YouTube. Streamers can play music whilst streaming without the fear of receiving a copyright strike, they may swear (although not encouraged) and can generally run their channel how they want.

YouTubers are starting to see the benefit of migrating over to twitch, whilst still maintaining a presence on YouTube. Many are tired of being constantly demonetised and can see the potential revenue they could make elsewhere. It is worth mentioning that YouTube also saw the advantage of having a gaming orientated streaming platform, which they made called ‘YouTube Gaming’.

Perhaps the most popular YouTuber to take the leap is YouTuber Jake Paul. Others include Wildcat, RackaRacka, JackSepticEye and Markiplier.

Read this interesting article about top YouTube personalities who have been sponsored to make exclusive content for Twitch…….Link Here

So how do you make money on Twitch? well, one of the main ways is for viewers to donate to the streamer, with this the donator may also write a personal message to be read out by the streamer and to the rest of the viewers. Another ingenious method is a system called ‘Bits’, whereby viewers buy bits which offer exclusive benefits on the channel and directly support the streamer. A monthly Subscription is also another way offering even more benefits. With popular streamers such as Ninja, DrDisprespect and Lirik, Twitch has never been more popular and it has only just begun. Many believe that YouTube has now become a sinking ship, maybe its time to jump?


Kristian Woodroffe

14/04/2018