What is a Freephone Number?

In order to assess the benefits of using a Freephone number we must first define "What Is A Freephone Number?"

In the United Kingdom most people will instantly recognise telephone numbers beginning with 0800 as Freephone numbers (so, incidentally, are numbers beginning with 0808, although this is less widely known). They enable customers to contact your company without charge (you pay for the incoming call, not the caller), removing at a stroke a significant obstacle to sales and customer care. Studies consistently show that people are 75% more likely to use Freephone numbers than those they have to pay for. international premium rate number

The recognition of "0800" as a Freephone number is now so widespread that you will not even need to inform customers of this fact in company websites, leaflets or brochures - they will just know. This is less true of the newer (and less expensive) 0808 numbers - they have not has as much time to settle into the popular psyche quite so much and you probably do need to draw attention to the fact your number is free if you opt for this variant.

There is an additional benefit over and above the free call itself - the numbers are non-geographical and can be directed to both landlines and mobile phones, making them much easier to memorise. Area codes and standard mobile numbers are exceptionally unwieldy in comparison. A Freephone service provider will re-direct all customer calls to your standard local number if you wish to use an existing number, although you can set up a dedicated new line for freephone calls only if you prefer. A Freephone service provider will also route calls to mobiles and international numbers if required but obviously costs will be higher to these locations. It should also be noted that in general calls made from mobile phones to Freephone numbers are not free and will be charged as a chargeable call. premium rate service

There are thousands of 0800 numbers available, although the easier-to-remember the numeric combinations are, the more expensive the service. Set-up is simple: just phone or mail the Freephone company you have chosen, select the package which most suits your business, and installation is normally within 48 hours depending on the Freephone service provider selected.

The Benefits of Using Freephone Numbers

There are some business owners that consider Freephone numbers to be a waste of money, instead offering customer support services which can cost up to £1 a minute. However, a moment's reflection shows the reasoning behind this strategy to be totally counterproductive - as soon as a customer becomes aware of that kind of charge, your number will never be contacted again. In addition, not just by that customer - word of mouth news travels far, fast and wide. Whilst it's true that your company, not the caller, bears the expense of a Freephone service, the benefits stemming from those 0800 and 0808 numbers are likely to far outstrip the costs.

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