▎The Importance of Email Marketing in Education

Email marketing remains one of the most effective strategies for educational institutions. According to studies, email marketing has an average ROI of 42:1, making it a cost-effective way to reach potential students. For language schools, email campaigns can provide personalized communication, share course offerings, and promote special deals or events.

In Malta, the demand for English language courses is growing. According to the latest statistics from the Federation of English Language Teaching Organisations in Malta (FELTOM), members of FELTOM saw their earnings surpass pre-pandemic levels in 2023, as indicated by the latest sector analysis.

▎Statistics on English Language Course Sales in Malta

To further understand the landscape of English language education in Malta, it is essential to consider recent statistics provided by FELTOM.

• Malta's English Language Teaching (ELT) sector attracted 78,569 international students in 2023, based on data from the National Statistics Office (NSO), which is close to the pre-COVID figure of 83,610 students recorded in 2019. Additionally, the number of student weeks reached a record high of 273,131 weeks in 2023.

• The analysis, released by FELTOM and carried out in collaboration with research partner Deloitte, estimates that the revenue generated by FELTOM schools in 2023 amounted to €54,089,000, marking a 20.6 percent increase compared to 2022 and a 10.9 percent rise from 2019.

• According to the report's authors, the growth in revenue is primarily attributed to hikes in tuition and accommodation fees.

• In 2023, tuition revenue per student week was €167.5, reflecting a 17.7 percent increase compared to 2019. The total tuition revenue reached €27,596,000 in 2023, which is a 21.6 percent increase compared to 2019.

• FELTOM schools also reported €21,367,000 in accommodation revenue for 2023, representing a 7.1 percent increase from €19,942,000 in 2019. Accommodation revenue per week was €129.7, compared to €118.3 before the pandemic.

These figures highlight the stable demand for English language training in Malta and underline the need for schools like IELS Malta to adopt innovative approaches to capture this market.

▎The Role of Email Scraper Tools

Email scraper tools are software applications designed to extract email addresses from various online sources, including social media platforms. By using these tools, educational institutions can build targeted email lists that facilitate direct communication with potential students.

▎Benefits of Using Email Scraper Tools

1. Targeted Outreach: By scraping emails from specific demographics or interests, schools can tailor their marketing efforts to reach individuals more likely to enroll.

2. Cost-Effective: Compared to traditional advertising methods, email scraping is relatively inexpensive and can yield high returns on investment.

3. Time-Saving: Manually gathering emails can be tedious and time-consuming. Automated tools streamline this process, allowing schools to focus on crafting effective messages.

4. Data-Driven Decisions: With access to a large pool of potential contacts, schools can analyze trends and preferences, refining their marketing strategies accordingly.

▎Case Study: IELS Malta and SocLeads.com

Background on IELS Malta

Institute of English Language Studies (IELS), Malta is a well-established English language school located in Sliema, offering a range of courses tailored for adults and young learners. The school prides itself on its interactive teaching methods and diverse cultural environment. To maintain its competitive edge in the thriving Maltese language market, IELS Malta sought innovative ways to increase enrolments.

The Challenge

Despite its strong reputation, IELS Malta faced challenges in reaching potential students effectively. Traditional marketing approaches were proving insufficient in capturing the attention of tech-savvy young adults who primarily engage on social media platforms.

The Solution: Implementing SocLeads.com

To tackle this challenge, IELS Malta decided to utilize SocLeads.com, an online email scraping service that specializes in extracting emails from various social media channels such as Instagram, Facebook, Twitter, LinkedIn, TikTok and YouTube.

Step-by-Step Implementation

1. Identifying Target Demographics: IELS Malta defined its target audience as young adults aged 18-30 interested in improving their English skills for academic or professional purposes.

2. Using SocLeads.com: The school subscribed to SocLeads.com and began scraping emails from relevant social media platforms where potential students were active. They focused on groups and pages related to studying abroad, travel, and language learning.

3. Building an Email List: Within weeks, IELS Malta amassed a substantial email list of potential students who had shown interest in English language courses.

4. Crafting Targeted Campaigns: With the new email list in hand, IELS Malta launched targeted email campaigns highlighting their unique offerings, special discounts, and testimonials from past students.

5. Monitoring Results: IELS Malta closely monitored the performance of their email campaigns using analytics tools to track open rates, click-through rates, and conversion rates.

Results Achieved

The implementation of SocLeads.com yielded impressive results for IELS Malta:

• Increased Enrolments: Within three months of launching their email campaigns, IELS Malta reported a 25% increase in enrolments compared to the previous year.

• Higher Engagement Rates: The open rates for their targeted emails averaged around 30%, significantly higher than the industry standard of 20%.

• Improved Brand Awareness: The school noticed increased engagement on their social media platforms as well, with more inquiries and interactions from potential students.

▎Best Practices for Using Email Scraper Tools

While IELS Malta’s case demonstrates the effectiveness of email scraper tools like SocLeads.com, several best practices should be followed to maximize results:

1. Compliance with Regulations: Always ensure compliance with local data protection regulations (such as GDPR) when collecting and using email addresses.

2. Quality Over Quantity: Focus on building a quality email list rather than merely accumulating large numbers. Targeted outreach leads to better engagement.

3. Personalization: Personalize your emails based on the interests and preferences of your audience to enhance engagement rates.

4. Regular Updates: Keep your email list updated by removing inactive addresses and adding new contacts regularly.

5. A/B Testing: Experiment with different subject lines and content formats to determine what resonates best with your audience.

6. Follow-Up Strategies: Implement follow-up strategies for those who show interest but do not immediately enroll.

▎Summary

As the demand for English language courses continues to grow in Malta, schools must adopt innovative marketing strategies to attract potential students effectively. Utilizing email scraper tools like SocLeads.com offers a powerful solution for institutions looking to enhance their outreach efforts.

The case study of IELS Malta illustrates how targeted email campaigns can lead to increased enrolments and improved engagement with prospective students. By leveraging technology and adhering to best practices, educational institutions can stay ahead in an increasingly competitive market.

In conclusion, embracing digital tools and data-driven marketing strategies will not only benefit language schools but also enrich the experiences of students seeking to learn English in beautiful Malta.