Popular live games by world market
Live dealer games are increasingly reliable sources of revenue for online casino platform operators. According to data from H2 Gaming Capital, the live dealer sector alone is worth $1.2 billion annually, and some sources have indicated that as much as 25% of their online casino revenue could be coming from live dealer games.
Simply put, players love them, and tend to choose platforms https://casino-iceland.com/ that offer both standard versions and live dealer games. Blackjack and roulette are considered to be the most popular games in all markets.
However, it is always good to do research on a particular market before you select the games for your platform. This will help you offer the ones with the highest level of demand. Your research should also include what games are allowed in which regions — and at the end of the day, you need to make sure your content is certified for the market you’d like to target.
Asia
One of the first markets where live dealer casino games really took off in popularity was the Asian market, and China in particular. Initially, there was a cultural mistrust of the RNG that governs the outcomes of online slot games. Live dealer games were seen as an acceptable alternative, as a dealer turning over cards is more transparently fair than an unseen mechanism. Among the most popular games are Live Dragon Tiger, Baccarat, and Super Sic Bo, which are hosted by dealers in Asian-style dress in studios with Asian-inspired decor.
Eastern Europe
Blackjack, poker, and roulette are very popular throughout Eastern Europe. According to Evolution, game shows also drive amazing conversion rates for new players. Operators in the Eastern European region make very effective use of marketing promotions such as cashback, tournaments, and welcome bonuses to attract players and incentivise them to keep playing.
Western Europe
Gambling has long been popular in the United Kingdom, and the country’s well-regulated environment is seeing particular growth in the online sector, so it should come as no surprise that the country is one of the top markets for online casino games with live dealers. Sweden can almost be viewed as the motherland of live dealer online casino games — revenues from online casinos in general and live dealer games in particular remain higher than in many other countries.
While operators have a wide range of options to choose from, as all types of games are popular in Europe overall, smaller brands will find it difficult to penetrate the market and retain players. They often prefer to initiate their strategy with live casino games and then use it as a cross-selling tool.
US
Gambling is still restricted throughout the US, but increasing numbers of states are deciding to regulate. States that have chosen to regulate, like Pennsylvania and New Jersey, are already becoming significant markets for live dealer games, and operators that have expanded into those markets are already seeing positive results.
Additionally, players in states that have yet to regulate gambling often play live dealer games through online platforms based in other jurisdictions. One drawback of the US market is that operators are limited to a basic game selection. Live casino studios must be located in the state where they operate, and setting up studios in multiple states would see expenses add up very quickly.
Africa and India
As in many other countries, live blackjack, roulette, baccarat, and poker are very popular in South Africa. However, this is despite the fact that the regulatory landscape is unfavorable to operators. While gambling is very popular throughout the country, and it boasts the highest gambling revenues in Africa, online casino games are illegal, and players can only find them on offshore sites.
India, with its massive population, high GDP, and growing middle class, is considered a very tempting emerging market. The legal status of online gambling varies from state to state, and in some it has not yet been decided. Live poker is very popular, as are other games like live baccarat and live blackjack.