Develop Your Marketing Strategy with a PESTLE Analysis

Even in times of uncertainty, analyzing the risks ahead is very crucial to protect your organization from future threats. 

A PESTEL analysis is one of the strategic tools you can use for your marketing plan.

You cannot predict some things. If you shared with someone a year ago about the challenges your business is facing today, probably they might not trust you.

However, doing a PESTLE analysis is not an easy task and accordingly many students get stuck with doing the PESTLE analysis of the ABC and hire an expert writer to get their task done.

A PESTLE analysis considers the following six factors:

  • Political

  • Economical

  • Social

  • Technological

  • Legal

  • Environmental

You may feel too late to make predictions about the challenges your company might face in the coming year because all the businesses have suffered financial difficulty as a result of COVID-19.

You can split down the potential challenges across several areas by conducting a PESTLE analysis. 

How to do an effective PESTLE analysis?

Well, you can carry out this analysis in steps, with bullet points for every single section.

You have to consider the six factors and think about how your business will be impacted in the future.

  1. Potential factors

This portion deals with how the change in political factors can affect your business – in terms of taxes and regulations.

  1. Economic factors

This section copes with the economic changes that can impact your business e.g. how the current forecasts can affect your organization.

  1. Social factors

These factors include cultural expectations, norms, health conditions, gender distribution, and population growth. These factors can help you make a better strategic plan for your business.

  1. Technological factors

Developments in the field of technology can directly affect both your business and customers. These factors include:

  • Advantages of the latest technology

  • The durability of the technology

  • Using social media

  • Intellectual property

  1. Legal factors

The regulatory factors that have a connection with your business fall under the umbrella of legal factors.

  • Civil laws

  • Employment laws

  • Zoning laws

  1. Environmental factors

This section deals with how environmental factors affect your business. These are:

  • Climate 

  • Weather

  • Pollution

  • Availability of non-renewable resources