Study Design

Sampling techniques and Sample size calculation


What is sampling?

  • Taking part from the whole population

  • This sample will represent the whole population

  • We would like to have them almost the same

Why we sample?

  • We can’t take the whole population because of time, money and ethical issue

  • Taking small sample can tell us about the whole population

What are the Sampling Errors?

  • When the sample you’re taken is different from the population you want  to infer your result to

  • For example, having a sample from the neighborhood to infer the income of the neighborhood and by chance Bill Gates was sampled 

  • Other real life examples: high school participant in chorionic illness  or sampling from  the first or last bench in the class

  • Always make sure that your sample is representing and enough – that’s why we calculate the sample size

Main Sampling methods:

Probabilistic: Every member of the population has equal chance to be selected.

  • Simple random Sampling

  • Systematic Sampling 

  • Stratified Sampling 

  • Cluster Sampling


Non probabilistic: Every member of the population has No equal chance to be selected.

  • Convenience Sampling

  • Snowball Sampling 

Probabilistic Sampling:

Simple Random Sampling:

Assigning numbers to the individuals and then randomly choosing from those numbers through an automated process. Then, these chosen numbers are included in the sample/study.


We can do it by four ways: 

  1. Choosing from Box

  2. Coin (½ rial)

  3. Random number table

  4. Number generating software https://www.randomizer.org/

    Example: if I want to choose 20 participant from a population of 100


Systematic Sampling:

When you choose every individual in position of sequence  to be a part of the sample. For example, you can select every 5th person to be in the sample, you can select every 3rd person to be in the sample.