A stunning box that is integrated with your branding materials and features eye-catching designs and vibrant hues. In a sense, your packaging is the first aspect of your brand that shoppers will notice. Naturally, you want it to be attractive, but you also want it to be distinctive from what your rivals are doing. Adding package improvements to your custom boxes with logo can increase sales, increase mind-share, and promote positive word-of-mouth in addition to making your packaging more aesthetically pleasing.

There is a vast list of improvements, from embossing designs on your boxes to coating your logo in soft-touch material. These procedures enhance depth and make an image, pattern, or brand stand out. These six businesses use these extras to introduce various textures to aesthetically and physically stimulate your senses.

1. Carta

On their stiff shoulder and neck box, Carta Fragrances decided to go with an embossed pattern. Using two dies—one for the raised effect and the other for the recessed effect—embossing is the method of producing a raised pattern on paper. This not only changes the material of the box but also represents the fact that each scent is inspired by a distinct ecozone on Earth.

The employed patterns, hues, and textures were influenced by the topography of the Amazonian Basin and symbolize the twists and turns of a snake in the Tambopata River. The box is composed of recycled paper because they value incorporating elements of nature.

2. Starbucks x Ai Ai Illum Lab

To commemorate Earth Day, Starbucks' Taiwan branch worked with Ai Ai Illum Lab to create specially packaged candles. The use of white and the use of embossing and debossing to form text were intended to demonstrate simplicity and elegance. In contrast to embossing, which uses one die to generate a raised look, debossing uses two dies to produce a sunken appearance.

Folding carton boxes were employed, which properly suited the candles and kept them from shifting while being transported from the factory to the store. The packaging, which was made of recycled paper, added to the candles' organic appeal because it was made of used coffee grounds.

3. Sara & Abe

The packaging custom boxes for Abe & Sara's sunglasses has a unique personality that complements them. They use vibrant colors to project an upbeat and lively brand. Additionally, they employ gold foil stamping to create a box fit for a treasure. By applying pressure and heat to your box material, you can foil stamp a layer of foil film onto it. Other hues, such as rose gold or silver foil, can be used for foil stamping. This enables you to make a number of designs and gives your packaging a gloss similar to that of gold foil.

4. Jaybird

To create the impression of upmarket packaging, Jaybird uses spot UV on its packaging designs. Applying UV Coating to a particular area of the design in order to enhance depth and gloss is known as spot UV. On dark-colored surfaces, it's frequently utilized to make the gloss more intense.

The color black was chosen by Jaybird for their box because it not only complements other modern devices but also evokes ideas of power, elegance, and luxury. Spot UV is used to make the product slogan shine out and draw the customer's attention.

5. Adidas

For their find focus campaign, Adidas made a unique edition premium packaging box. The purpose of the box's design was to convey focusing and avoiding outside distractions. Pyramid-shaped foam panels, which are frequently used for soundproofing, were included in the design. The inside paper box that contained all the contents supported the exterior foam panel. This changed the overall appearance and impact of the packaging.

6. Bring on the light

Wax stamps are used on the packaging of Let There Be Light candles to offer additional texture. The wax stamps have yet another artistic function. The flavor of the candle is indicated by the color of the stamp. Additionally, it demonstrates to the clients that the business is prepared to make the effort necessary to manually employ the stamps in order to give them a special unpacking experience.

Your packaging designs can truly benefit from packaging improvements, taking them from good to outstanding. It's imperative to take into account these add-ons if you have the money and are prepared to investigate and try out fresh ideas.