Let's assume you know what SEO is.

Now let's divide it into two parts:

1) basic optimization

2) Big SEO promotion.

It is much more important to do the first basic SEO, and only then think about further promotion.

And here's why:

Basic SEO - technical or internal optimization.

1) It is done once and prepares the site for a costly and time-consuming promotion. It is necessary for those who want to quickly start attracting potential customers from search engines with minimal cost.

The effect is achieved by 100% correct indexing by search robots.

According to the results of the work you will understand whether it is worth investing money in further promotion and what you need to pay attention to when building a strategy.

2) Basic optimization will become the basis for SEO-promotion and increase its effectiveness.

SEO promotion is a long and costly activity, for which, if you have undertaken, then conduct: with the purchase of links, improvements in usability, and monthly injections into the content team.

This is a monthly work on the site: buying links, code optimization solutions and content development.

It is suitable for those who have already done the basic optimization and are ready to increase the position of the site further.

SEO promotion requires a high level of involvement of the client in the process and the excellent work of the team, which is engaged in promotion such as seostudio7.com for example

But what is indexation and why is it necessary?

You can find the following description of site indexing in Google Help:

"In order for material from your site to appear in your custom search engine results, it must be included in the Google index.

A Google index is like a filing cabinet that keeps information about all the books available in the library.

And our index contains information about all the web pages that Google knows about. When our robot visits your site, it finds new and updated pages. The information about them goes into Google's index."