Ask any search engine optimization expert, and they’ll say that keyword research is the first process of copywriting. It’s a crucial part of every SEO strategy. Before you start creating content for your website, you need to know what your audiences search for. In simpler terms, you have to determine the search terms they use. These terms are your keywords. By using these keywords, you can create high-quality and useful content pieces. This topic will help you contemplate the whole keyword research process.

Your objectives: Before anything else, you need to consider your goals and objectives. What separates your company from others? What do you hope to achieve through your business? What do you promise to offer your clients and customers through your website? The answers to these questions aid you in setting up your keyword research strategies. If you experience problems doing it by yourself, you shouldn’t hesitate to work with an SEO Marketing Company Gurgaon.

Create a list: In the second step, you have to make a list of all the keywords your potential clients and consumers use. For this task, it’s beneficial to use spreadsheets, such as MS-Excel or Google Sheets. Based on your business objectives, you have to try to enter the minds of your audience. You need to ascertain what they’re searching for and the words and phrases they’ll use to reach your website. You must also determine the “problems” affecting your audience and how your product or service can solve them.

Start researching: After creating the initial list, you need to go deeper into the keywords. While you can always rely on the Best SEO Services in Gurgaon, you can do it alone. You only need a few keyword research tools available for free. It’s best to start with Google itself. Just enter the keywords in the search bar and check what Google suggests when you type. You’ll also find “related searches” on the results pages. Other keyword research tools are also available, such as “Answer the public,” “Google Keyword Planner,” “Ubersuggest,” etc.

Long-tail keywords: As you spend more time researching keywords, you’ll encounter the term “long-tail keyword.” Usually, the largest businesses occupy the smallest and crispiest keywords. You’ll have a hard time attempting to rank against those businesses using the same keywords. Instead, you should focus on the long-tail variants. While they don’t get as much traffic, they’re less competitive. As a result, ranking on Google will be easier for you. Long-tail keywords are always longer and more focused than their shorter counterparts.

Competitor analysis: Whether you need to stick to long-tail keywords or not depends on your competitors. If your niche experiences more rivalries than others, you may not be able to rank on competitive short keywords. However, little to no market competition should allow you to rank on competitive head terms. As you can guess, benchmarking is necessary to stand out via SEO Agency Gurgaon. It’ll be possible only when you scrutinize what your competitors are doing.

Keyword strategizing

If you incorporate the methods described above, you should have a lot of data at your disposal. You can use this data to frame a keyword strategy. To that end, you have to find out how your website holds up compared to the others on SERPs. Is the size of your company similar to your competitors? Can you spend as much as your rivals on marketing purposes? If you can, you shouldn’t hesitate to use head keywords. Otherwise, it’s safer to start with long-tail keywords.